Niche noun: ˈnich also ˈnēsh or ˈnish
A place, employment, status, or activity for which a person or thing is best fitted
As a new blogger, finding your niche can be intimidating. I’ve thought long and hard on this many times and never really been able to determine where I classify in the tree of the blogging world. Sometimes I worry that it leaves me too far out in the gray area, or that I need to start trying to pin it down into something specific.
So when I sat down to write this post I reached out to other amazing bloggers on Facebook
. It’s amazing how fast you get a good bunch of comments and responses from other amazing bloggers out there who have often thought the same thing as I’d been thinking. (We’ll talk more about the community of bloggers and social media in a later New Blogger Series post.)
Sometimes, having a niche and sticking to it can be a good thing. Such as if you are a beauty blogger and most of what you write about is beauty products, hair and makeup tips, etc. Then you’ll want to stick with your niche so you attract people who come to expect that type of post from you. If you choose a niche, you’ll want to stay within those perimeters as much as possible. If you’re a book blogger, write about books and reading related events, food/recipe bloggers can post about restaurants, recipes, or food related events and so on…
This doesn’t mean you have to always post within that niche, as most readers will want a sneak peak at who you are as a person every now and then, but it does mean you should try to write in that niche as much as possible. If you classify yourself with one thing, then most of your readers are going to come to you for that thing-keep it consistent.
All of these bloggers do a great job of sticking with their topics, even though they do let you see a little bit of themselves too. If you’re looking for tips or tricks in the following categories of expertise, check these guys out!
I think those should be a good group of examples on bloggers who have chosen a niche and stick to it really well. They have a strong readership base that comes back time and again for the specific thing they write about, but who also don’t mind when they post something else. However most often, they’re going to that blogger for what that blogger writes about most.
But what about those of us that don’t stick with a topic? Does that leave us out in the cold when it comes to gathering a good blogger following? I personally blog about a little of everything, my life, dating & relationships… I write book reviews, share recipes, and even write DIY/Craft posts among other things. What niche do I fit into?
“I refuse to have a ‘niche’ [because] I get bogged down in trying to conform. I like to talk about it all, although I tend to stay within a few categories. I consider myself in the IRL niche lol!”
“Screw a niche. Be yourself and your niche will naturally shine through.”
“I did not want to have a single ‘niche’ because then I would feel like I would ONLY be allowed to write about things in that ‘niche’… It allows me to blog about anything that I would like and not feel like my readers expect something different. Maybe a little crazy and hard to follow-but such is life!”
“Niches aren’t for everyone and I feel you appeal to more people when you don’t have a niche.”
“I had a hard time when I started out. I just wrote whatever, I was thinking *that* was my niche. Life!”
“I feel like I’ve finally found my niche. It’s the realities of my life!”
All of these ladies have a point-why isn’t life considered a niche? I think it is. I always choose Lifestyle when asked what type of blog I have, and I’m going to stop stressing about finding a niche-my niche is life. Life is a beautiful thing.
Is it bad to have a niche? Nope. Is it bad to not have a specific niche? Not at all. There are upsides to both, and it takes all kinds to make the world go around. If everyone fit in specific categories, the blog world would be a very boring place.
I mean just look at some of these big time bloggers (who are some of my personal favorites that I look up to): Wonder Forest
, Just Lovely
, Living in Yellow
, and Little Chief Honey Bee
. While they definitely have a lot of consistency and cleanness in their posts and blogs-they talk about anything they want to talk about and are extremely successful.
So new blogger, if you want to write about books-write about books! If you want to write about food and recipes, fashion, beauty, etc. Write about it! If you just want to write about anything that comes into your pretty little head-do it! Your blog should be about you, and what you’re passionate about.
“I write about recipes, my blog is all about the food I cook for my husband, kids, friends & family. This [niche] was an easy decision for me because it is a passion. It’s a wonderful feeling to make people happy with a home-cooked meal.”
So do you have a niche?
Leave me a comment and let me know what it is! Or what your thoughts are!