When you have an excellent idea, loads of great content, and a beautiful site to host it all on, it can be a big let down when you struggle to find people to read it. Unfortunately, though, creating a blog is much more than simply doing the frontend work. This sort of business has to be marketed correctly, while also being pushed in the right direction. A lot of writers find this very difficult. So, to help you out, this post will be exploring some of the best ways to get some readers to your blog, without having to spend money on a click farm.
Social Media
Over the last couple of years, social media has become one of the most powerful tools any business has at their disposal. Giving you somewhere to make posts about your posts, this can make up for poor SEO when you’re first starting out. Most people have accounts on sites like this, making options like Twitter and Facebook incredibly useful.
Guest Posting
Along with getting yourself known on social media, using other people’s following can also be a great way to improve your blog. Guest posting is often unpaid, and you will have to be willing to follow someone else’s standards, but the results can be amazing. If you choose the right blog, this could skyrocket your own platform. Of course, though, while this can be effective, it could also yield absolutely nothing at all.
Marketing
Traditional marketing is a hard area for a lot of businesses to master. An option like a Masters IMC, though, could be exactly what you need to start improving it. While this will give you the fundamentals to communicate your company on the internet, it will also expose you to a lot of marketing ideas which you may not have heard about before. One of these marketing ideas could be SMS messaging, if you are doing blog giveaways to your subscribers, as well as other competitions, you may want to go to Tatango.com to see how you can implement this.
SEO
Ensuring that a website can be picked up by services like Google will take a lot of work. With this being said, with tools such as google rank checking software available, managing the SEO side of your blog could be a lot easier than you thought. Not only does the content on the site have to be written correctly, but the entire platform will need to be build to the high standards set by search engines. This is one of the hardest areas for a new blog to solve. But, with the right effort, you should be able to make a real difference with this. If you would like some expert advice on optimising your website for SEO, then you could also consider contacting an NYC SEO Agency such as MaxPlaces. One of my friends works in the legal sector and has found that using SEO techniques has helped her website to thrive. Her company has won a lot of awards and including these on her website has helped her site to rank highly with search engines. If you would like to learn more about awards for law firms that can help your business to get ahead of the competition, GLM put together this list where you can find further details.
Word of Mouth
Finally, as the last area to consider, it doesn’t really matter where you first readers come from. When you first get started, telling everyone you possibly can about your website will almost certainly start to build a following. This sort of approach is great for those who know people who will be interested in their content.
How are you finding readers for your blog?
Hopefully, with all of this in mind, it should start to get a lot easier to push your blogging business in the right direction. Regardless of the content you produce, if you’re unable to complete the challenges above, it will be very hard for your blog to gain popularity. Of course, though, there are plenty of people out there to help you, and you’re never too far away to ask for support.
