If you are a blogger, you might sometime find it hard to get noticed amongst all the other blogs out there. Even if you have a unique message to tell the world, the fact is that the world of blogging is very competitive and with everyone else all shouting for attention, it can be difficult to get your message to your audience. However, don’t despair! There are some clever ways to get noticed, so read these tips for making your blog stand out.
Write Killer Headlines
When you see a list of web pages that show up after you search for something, what ones are you most likely to click on? The ones that have the most attention-grabbing titles, right? So whenever you create a new post, speed some time thinking about your title. Your blog title should immediately show a reader how to solve a problem or be the solution to what they are looking for. For example, ‘50 Ways to Rock Your Little Black Dress’ sound more fun to read than ‘The Little Black Dress – A Wardrobe Staple.‘ Keep your titles fun and exciting, and you will get more readers to your blog.
Human beings are hardwired to be fascinated with stories, so use storytelling in your posts whenever you can. That means putting your personal experience into your posts or talking about how other people’s lives have changed because of the subject you are writing about. An audience gets hooked when engaged with a story, and this will keep readers coming back for more. This is applicable if you run a b2b business blog as well. People tend to engage on a personal level when stories are involved. For instance, in the case of technical blogs which are often considered boring by the majority, the content could be made more eye-catching with the help of a Technology Copywriter.
Every post you write must have some kind of value that your audience can take away from it. If it doesn’t, then why would someone want to read it? If you are just blogging as a way for family and friends to keep up with your news, then that is fine, but if you want to engage a loyal readership that keeps coming back to your blog, you need to give them interesting content they can relate to and use to better their lives. If you’re a fitness blogger, for example, you could take the advice from a site like cadeauidee.org about the popular topics to write about within that niche and offer your perspective, advice, etc around those topics to your readers.
Ever heard of the phrase ‘a picture tells a thousand words’? Well for blogs, a stunning image to go with your subject is a great way to capture your audience’s attention. But don’t just stop there, why not use an explainer video or animated instructional video to complement your posts?
Use brand colors throughout your blog, so your audience recognizes your style every time they visit.
The key to a good blog design is to have uncluttered pages. White space is not something to fill up with information, text or pictures; rather it is the framework around your message that allows it to shine out. When a page is cluttered, it makes for a distracting and uncomfortable reading experience for your audience, as well as diluting the content of the great post you worked hard to write.
Are you ready to take your blog to the next level?
Great design combined with a few simple tricks can help turn a blog from run-of-the-mill to outstanding. So, if you are feeling that your blog is not getting the attention it deserves, take a look at the overall look of your blog, as well as the content your produce, to see where you can improve. A successful blog can take time, so keep writing passionately about your niche, pay attention to design, and you’ll soon see some success!
Need more blog help? Look no further than the blogging tips right here on My So-Called Chaos.